Apple Bottoms is a fashion lifestyle brand that caters to trendsetting women of all shapes and sizes. Celebrating and liberating the natural curves of a woman's body is Apple Bottoms' supreme mission. This unique brand is the mastermind of multi-platinum superstar Nelly. He describes the intent behind the design by saying, "A woman should not try to fit the clothes; the clothes should fit the woman!" His creative team of designers crafted the perfect fit for different silhouettes that accentuate the curves of all women. Nelly is personally involved in the process to ensure that the designs enhance the beauty of the woman who wears them. Apple Bottoms jeans have been worn and are beloved by celebrities including Oprah, Vivica Fox, Fergie, and Ashanti and the brand has been featured on "America’s Top Model" and the "The Ellen Show."